Hernandez Contractors

Built a complete brand identity and high-converting, SEO-optimized website for a Bay Area contractor, positioning a new business as a premium, all-in-one construction service from day one.

YEAR

2025

Role

UX, UI, Web Design, Branding

Brand Identity & Website Design

Hernandez Contractors LLC was founded by Oscar Hernandez, a successful Bay Area landscaper and contractor ready to launch his next venture with a strong, professional presence. His goal was to move beyond word-of-mouth work and establish a construction brand that signaled quality, reliability, and the convenience of handling multiple trades under one roof.

We began by developing a full visual identity from the ground up, including logo design, color palette, typography, and brand guidelines that balanced craftsmanship with modern professionalism. This identity became the foundation for a new website designed to clearly communicate services, build trust with prospective clients, and guide visitors toward requesting quotes and consultations.

The site was built with performance and discoverability in mind, featuring SEO-optimized page structures, localized service content, and technical best practices to improve visibility in search results across the Bay Area.

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