The Clinic of Fine Ops

A full website and brand refresh for an accounting firm dedicated to serving POC communities, aligning their online presence with their mission of building generational wealth through sustainable business practices.
Brand & Website Refresh

Client

The Clinic of Fine Ops

Year

2025

Involvement

Web Design, UI, Brand Refinement, Copywriting

The Clinic of Fine Ops is a mission-driven accounting firm with roots in Oakland and Chicago, focused on empowering POC communities through smart financial systems and sustainable entrepreneurship. Founder Antoine originally built the website himself, but after relocating to Chicago and refining his service offerings, he knew it was time for a professional upgrade.

We developed a clean, modern design system that honored the existing brand colors while introducing new typography and layout principles to elevate the firm’s visual identity. The website content was also rewritten to better reflect the firm’s updated positioning—centering wealth-building, operational excellence, and long-term community impact.

The result is a bold, intentional site that not only clarifies services but communicates purpose—establishing The Clinic of Fine Ops as both a strategic partner and an advocate for underrepresented entrepreneurs.

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